HUMAN BY ORIENTATION |  ART BASEL 2021

Experiential + Digital Marketing Producer:

Queer Art Lounge Miami + Creator Series Social Campaign.

Two digital tablets display images from a pride event, showing a performer doing a split in front of a backdrop with large purple text reading "QUEER. PROUD. HUMAN." and a colorful art piece with a woman and neon text. Below, an audience watches a panel discussion on a stage decorated with pride-themed banners and mannequins, with people taking pictures and engaging in the event.
The image shows a lively nightlife scene at a club or music venue with people dancing and socializing under blue and purple lighting. There are disco balls hanging from the ceiling, creating a glimmering effect. A DJ is playing music behind a booth labeled 'Human by Orientation.' The background also features artworks and posters, including a colorful painting of a woman and a quote about the LGBTQ+ community. The overall atmosphere is vibrant and energetic.

Human by Orientation created a dynamic, social and physical presence at Miami’s Art Basel. By showcasing prominent LGBTQ+ artists around HBO Max IP, and amplifying it nationally- we generated brand awareness and grew our social following.

A colorful illustration of a woman's face with flowing hair, multiple eyes, and neon-like features. There are handwritten words and phrases in bright colors around her face, and various decorative lines and shapes in the background.

3 day pop up art gallery, featuring work by Lauren YS, Ashley Lukashevsky and ggggrimes.

Each artist incorporated themes from HBO Max showtitles like Euphora and Legendary.

A digital illustration depicting a woman with curly hair, glasses, and earrings, surrounded by plants and feathers, with a quote overlay that reads: 'There’s nothing more powerful than becoming what you imagined.' Bob the Drag Queen, 'We're here'.
Illustration of a dark-skinned person with blonde hair, adorned with jewelry, sitting against a vibrant background of pink, purple, and orange clouds, trees, and flowers, with a quote overlay at the bottom.
Person sitting on the ground in front of a sign that reads "Yeah, we're gay in here." in an outdoor setting with glass storefronts in the background, promoting the HBO show "Six Feet Under".

To further engage audiences, we partnered with iconic queer influencer and activist, Matt Bernstein.

We produced a “Guerilla Art” social media takeover, extending HBO Max character quotes into the streets of Miami with ephemeral art installations.

A collage of three images related to HBO Max shows. The first image shows a person sitting on a stone ledge holding a surfboard with pink text that says 'Hello, Hotness' and a background of palm trees and buildings. The second image features colorful paint splashes with a cake slice and a handwritten quote, 'Serve it and serve it well.' The third image shows someone on a bridge holding a pink banner with text, 'Don't forget who you are. If you do, you'll lose your beauty,' with palm trees and a blue sky in the background.