Blue promotional graphic for 'Sleek + Chef' by Max Original, featuring modern text and design elements.

SELENA + CHEF SEASON 4

Creative Production: Promotional Assets + Influencer Marketing

To create excitement for the fourth season of Selena + Chef, HBO Max engaged culinary influencers and chefs with a summer inspired kit.

11.1M REACH | 14.7M IMPRESSIONS | $3.7M EARNED VALUE

Included in each kit was an exclusive recipe book with recipes pulled directly from the show, to continue building fandom by re-engaging Selena + Chef & Selena fans alike, as well as new audiences.

Collage of Malibu beach essentials including a blue silicone pot, three stacked blue drinking glasses, a pack of blue plates, a Selena + CHEF cookbook, a compact mirror with makeup, a lip gloss, a spray bottle, yellow and white striped towels, a teal cooler, a bunch of green herbs, seed packets, honey jar, and a person in a checkered apron in a kitchen.

Every kit featured premium goodies from Our Place, Rare Beauty, as well as artisanal items from local Malibu and California based brands.